Image Company
Image Company
The Define phase provides a development roadmap for the project and ensures efficient project flow and a superior end result. Innovate will conduct a client discovery which in order to clarify your goals and objectives, assess your audience needs, position your brand for the online environment, and formulate technical requirements.

Once the client discovery has been completed, Innovate will synthesize this information and make suggestions to further enhance the effectiveness of your Web site. We then create a comprehensive site architecture that determines how the navigation will be designed and your content will be presented.
After your company and our firm have agreed upon the structure and direction of the Website, we begin the design phase. Our talented creative team will produce a new and unique design that provides the framework for your company information and at the same time focuses on your visitors experience.

Your current branding strategy will remain intact while we expertly create the visual and aesthetic goals required to ensure that your Web site communicates a well-defined message.

During this phase, Innovate produces documentation and preliminary designs, specifying all content, functionality, navigation, and overall look/feel. We are in close contact with you as your site design evolves.
The next step involves the development of the Web site. We build the entire Web site based the established framework. Once the documents have been translated into actual pages and the functionality is developed, we begin our rigorous Quality Assurance testing.

Our QA department tests the Website for any errors and verifies that it conforms to internal and client standards. We measure quality Website in three ways: 1) product reliability, 2) a great user experience. 3) a happy client. Proper time invested in QA ensures a more positive experience for the end-user.
Once the site has passed our rigorous testing and your company has approved it, Innovate will launch the new site. After its release we will transition the ongoing operation and maintenance of the Web site to your company and provide product training. The marketing strategy created in the Define phase will be implemented and ongoing maintenance will be monitored for optimal performance.
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